Based solely on comparative sales figures submitted for last year, Domino’s Pizza may now
claim that it is the largest pizza company in the world. The Ann Arbor, Michigan based
corporation reported a total global sales figure of USD 12.2 billion for 2017, beating out
previous leader Pizza Hut, who had sales of USD 12.03 billion.
The remarkable turnaround and ascent of Domino’s Pizza is often used as a case-study by
business analysts, owing to its focus on using innovative technology to ensure a personally
involved, efficient, convenient, and engaged experience to consumers. Accordingly, market
studies have shown that while other pizza brands are losing younger customers, Domino’s has
become increasingly more popular in this segment.
Domino’s likewise reported that it opened 1,045 new stores – 216 of which were in the United
States, while 829 were in international locations, including the Philippines. Locally, the company
has 40 stores.
“Our global strategy of thinking like a technology company has reaped tremendous results, and we are so happy that Domino’s now has the biggest slice of the global pizza market,” said Dominos Pizza Philippines president Pinky Yee.
“Locally, we are also gaining a lot of recognition for being a progressive, digital-first brand; one that delivers an amazing customer experience through innovative technology,” she added.
Many of the landmark technologies that Domino’s utilizes in foreign markets have been adopted
to the Philippines, including its real-time Pizza Tracker, “store-to-door” delivery fulfillment
infrastructure, multi-platform interaction, and its Pizza Profile ordering system
